In an instant, any business can find itself in the frightening position of watching the brand you’ve worked so hard to build being taken to its knees by a cyber breach. Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?” When a data breach happens, there is nothing worse than trying to figure out how to manage the crisis on the fly as it is still happening. That’s why every strategic marketing plan, and every company’s overall security strategy, should incorporate a data breach communication plan.
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