Why Platform Disruption Is So Much Bigger than Product Disruption

Since Clay Christensen popularized the theory of disruption more than 20 years ago, we have seen a first wave of product-based disruptions emerge and become a serious threat to incumbents in a variety of industries. We observe how the disruption process doesn’t stop — it might go at a different pace, but it does change things. A recent survey indicates that about half of the S&P 500 will be replaced over the next 10 years, a generational change that we call “disruptive change.”