What Smart Businesses Know About Corporate Social Responsibility

For leading companies, corporate social responsibility has moved from the cubicle to the boardroom. While CSR once referred to philanthropy and volunteering that merely complemented the business, smart companies recognize that CSR can power their core strategies for today’s dynamic global marketplace. Multinational corporations that lead the way in CSR seek to maximize profits, reduce costs and mitigate risks by finding innovative solutions to the world’s greatest challenges — social, economic and environmental. Ambitious companies understand that the 3 billion people entering the middle class in emerging markets will become valuable consumers and employees. These companies recognize the benefits of building vibrant and prosperous communities in emerging economies through enterprise development, job training, education and health care.