Three Reasons Why Marketers Deserve Boardroom Seats

Boards of directors are coming under increasing pressure from an array of stakeholders questioning their understanding of market dynamics, customers, centers of influence, competitive threats, and the customer experience. Board members increasingly need the types of market intelligence, insights, and innovation that marketing can deliver so they can: Monitor changes in market sentiment, customer tastes, and buying behavior; Anticipate threats from disruptive innovations, competitors and activist investors; Leverage new digital, social, and mobile platforms and business innovations to drive topline growth.

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