The Importance of Family Values to Attract Talent to the Business

There is a war to attract talent for all businesses, but one way family companies can win the war is through the values of their businesses, says Marc Puig, the CEO of Puig, the Spanish fashion and fragrance company. “Our family business has a set of values – like the fact that our business has been around for a 100 years, or more – and those values are perhaps one of the ways we attract talent, and also keep talent.” The third generation member of the Puig family said that it’s sometimes difficult to define what those values are. “It’s very difficult to write them down and it’s not because you write them down that people behave in a certain way,” he said. “But the values come through and work for us as a company.”