How to Grow Without Losing What Makes You Great

n their book, Sutton and Rao argue that scaling isn’t just about getting bigger. It is also about getting better. It’s about spreading exceptional ideas, systems, or business models, and then persuading–ideally inspiring–others to make them their own. “The question we started with is, How do you spread something good from the few to the many, or from those with to those without?” says Sutton. “It starts with, You’ve got something good.”