Organizations, whether businesses or nonprofits, almost universally pursue growth. In fact, 94% of the senior executives who responded to a recent global survey conducted by our firm, Strategy&, said that growth was a priority for their companies. Thirty percent said that growth was more important than anything else. But the goal of sustained growth remains elusive. More than 60% of the executive survey respondents, for example, said they aren’t fully confident their company will realize its growth targets; 70% said it’s more difficult now to generate profitable growth than it was in the past; and 66% said knowing which growth avenue to pursue is harder than it was a decade ago.