Does Sustainability Make Better and More Adaptive Businesses?

Looking at two groups of U.S. firms who were almost identical they discovered that the “high sustainability” group significantly outperformed the “low sustainability group: 1. On the stock market and exhibited lower volatility. 2.In terms of Return on Equity by 6% in a value-weighted portfolio. The board in a high performing sustainable company answers to the organisation itself not only shareholders. They innovatively solve the underlying trade-offs across its multiple stakeholders to maximise value.