5 Myths of Family Firms

Family firms have a lot they can teach the rest of the business world if we can get behind the common myths about them and see how their special qualities can be replicated elsewhere. For example, the idea that the interconnected digital world is a place for businesses that runs on rational principles, free from emotional baggage, primitive thinking and old-fashioned values is a fact, right? In fact, it’s a myth. In this world, the cosy sentimentality and traditionalism of the family firm has no place, right? Wrong!

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