When talking to investor relations executives and board members of listed companies about communicating sustainability initiatives, a frequent statement I hear is “why bother? our investors are not interested in sustainability”. This claim is grounded in the observation that there are few questions in shareholders meetings and earnings calls that address the topic. But that doesn’t mean investors are not interested. In fact, it’s quite the contrary. We can now say that those profitably engaging with environmental, social and governance (ESG) issues are given higher valuations by the market.