Family businesses have a significant structural advantage over the widely held anonymous public corporation. Family ownership gives a values-based, very long-term strategic approach to a business. Indeed, the owning family gives an identity to the business which – when effectively managed and used – has a double benefit. The first benefit is related to the human side of the business and is outwardly directed. There is an authentic history, a human side to the business which can bring a real emotional benefit to the relationship with clients and stakeholders. In a fast changing world, the value of seeing real people and real stories behind the business is compelling.