The Richard Rodgers Theatre, on West 46th Street in Manhattan, has 1,321 seats. But you can’t sit in any of them—not unless you wait a really long time, or pay an extortionate amount of money. That’s because the theater is home to Hamilton, the hottest Broadway musical in modern memory. Despite eight shows per week—which amounts to more than 10,000 seats—demand is wildly stripping supply, with performances selling out as fast as the tickets go on sale. By injecting artful new energy into the story of the founding fathers, Hamilton creator Lin-Manuel Miranda has rewritten the script, launching a global brand that is animating students, musicians, marketers, and politicos across the spectrum.
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