The Man Behind the Brand: Gucci’s Evolution into an Icon

If it wasn’t for my father, Gucci would not be anything close to what [it is today.] My grandfather [Guccio Gucci] had a vision of it being in Florence and creating an incredible, fantastic quality boutique of the best of the best. My father had huge ambitions, and he wanted to expand throughout the world. He started in Rome, and my grandfather supported that. Eventually, my father decided to go to America, and my grandfather was definitely not happy about that. But my father showed him in the long run that he had made the right decision. Unfortunately, my grandfather died not long after and never really saw the big blossoming of the company. (Podcast)

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