6 Reasons Why Every Board Needs ‘Fresh Eyes

Every board needs what I call “fresh eyes.” I define it as being able to see things that others do not. Boards acquire fresh eyes when they add outside directors to their board. They are called outside directors because they are not employees or stakeholders in the company. They are especially beneficial when a board has become static in composition (same people, all internal board members, etc.), and, therefore, have been addressing problems in the same way. Outside directors provide unbiased opinions.

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