10 Most Valuable Brands in the Middle East in 2016

Brand Finance is an independent brand valuation and strategy consultancy based out of London. In May 2016, they published a report on the top 50 most valuable brands in the Middle East based on various criteria such as brand equity and marketing investment along with their combined effect on business performance and revenue. Banks, airlines and telecom brands which hail from the UAE fall in the top ranks of this report